Faith Forward Businesses: How to Build Your Business to Make Eternal Impact
Christian business leaders face a number of challenges, including how to reflect their faith in their work while meeting the demands of a fast-paced, profit-driven environment. It’s easy to get caught up in day-to-day pressures and lose sight of the deeper mission we’re called to fulfill. And for leaders who actively cultivate faith at work, it’s easy to get distracted and drift over time.
Faith Forward companies are those that seek to cultivate faith in the workplace today and perpetuate it beyond their tenure. Whether a Faith Forward company is publicly or privately held, there are common practices observed across these businesses that strive to make an eternal ROI.
4 Strategies to build a company that leaves a legacy of eternal impact.
Leadership is not just about immediate success; it’s about leaving a lasting impact. My book, Lead On Mission, outlines four strategies used by Faith Forward leaders to build great businesses with a greater purpose. These strategies are:
- Define: Articulate the higher purpose and desired impact you believe God is leading you to make through your company. Define what drift is and what it is not. Discern guidance and guardrails to align the company around its core.
- Protect: Integrate your higher purpose throughout your organization’s policies and processes to reinforce the desired impact. Pursue aligned leadership, ownership, and governance structures to perpetuate the higher purpose over time.
- Champion: Build the culture of your organization around its higher purpose and values. Plan for succession and develop your leadership team, employees, and board in alignment with the organization’s desired impact.
- Abide: Abiding is essential to guide an organization toward a higher purpose. Faith Forward leaders practice daily rhythms of connecting with Christ and engaging in regular biblical community. It is critical to remain humble, remembering that we are all dependent on the Lord and that every leader is vulnerable to drift.
If you desire to see your business make an impact that lasts for eternity, get a copy of Lead on Mission and watch the replay of the webinar hosted by the USCCC Tuesday, Dec. 10, 1:00-2:00 p.m. (EST).
Together, we’ll explore practical strategies leaders use to cultivate and perpetuate a faith culture that outlasts them, building exceptional businesses with an eternal purpose.
