Water From the Rock
God told Moses to strike a rock, and water came out. Not a metaphor in the moment, but a real need met in a way that made no natural sense.
What we don’t often talk about is what it felt like to stand there first, looking at something hard, unyielding, completely incapable of producing what was needed, and being told, “That’s your source.”
That tension is where leaders live.
Because in business, rocks show up all the time. Markets that feel tight. Rooms that don’t look ready. Ideas that seem early. Environments that feel resistant to faith. And yet, there are moments when you know this is where you’re supposed to move. Not because conditions are perfect, but because conviction is clear.
I’ve lived that tension.
By the age of 34, I had built what many would call success. The bank account, the title, the influence, the home, the car. The kind of life people work toward for decades. And still, something in me was unsettled. I couldn’t name it, so I did what high performers do.
I pushed harder.
But the more I gained, the clearer it became that what I was chasing couldn’t satisfy what I was feeling.
I wasn’t lacking success.
I was thirsty.
I learned something that changed everything: you can’t quench a spiritual thirst with worldly success.
Jesus said, “Let anyone who is thirsty come to me and drink.” He didn’t offer improvement. He offered living water. The kind that satisfies, doesn’t run dry, and changes how you lead and why you build.
Once you’ve experienced that, you start to recognize it in others.
That’s what I’m seeing right now across the country.
Leaders are showing up not out of obligation or curiosity, but because they recognize it. In March alone, new Christian chamber launches in Maryland, Greater Tucson, Texas, Richmond, and Kentucky drew nearly a thousand Christian business leaders. And that’s just the beginning. Across the country, through ongoing gatherings and conversations, this movement is reaching thousands of leaders every month.
You don’t get that kind of response by accident.
A seasoned executive once told me, “If you have to create demand, you’re in for a long road. But when you step into something people already need, everything accelerates.”
That’s exactly what’s happening.
For years, traditional chambers of commerce have reflected the world, leaving many Christian business leaders feeling misaligned, marginalized, or forced to separate their faith from how they lead. Not lacking ambition. Not lacking capability. But lacking alignment, peer-level community, and a place to fully integrate belief with execution. Not because they didn’t want it, but because it didn’t exist at scale.
Now it does.
This isn’t about a person or a platform. It’s what happens when God begins to build something and invites leaders to step into it. What started as a vision is becoming a framework, one that equips leaders to grow businesses with clarity, conviction, and Kingdom impact.
Which brings us to this moment.
We are less than 30 days away from the largest national gathering of Christian chambers and business leaders from around the globe.
This isn’t just another conference. It’s a room full of leaders who have decided to stop separating faith from how they build, lead, and grow. It’s a working room where ideas are tested, strategy is sharpened, and relationships turn into real opportunity. You don’t just leave encouraged.
You leave aligned, clear, and ready to move forward.
Right now, seats at SWC 2026 are moving, the hotel is nearly full, and the leaders who recognize what this is are already securing their place in the room. Because there are moments in leadership when you don’t wait, you don’t overanalyze, and you don’t say “next time.” You decide.
Because when God says there is water, the question is never whether He can provide. The question is whether we’re willing to move when it doesn’t look obvious, to act when it isn’t comfortable, to step forward while others are still analyzing the rock.
Some will study the rock. Others will strike it.
Be in the room with those who strike it.
