The Loudest Boos

What the Loudest Boos Actually Reveal

I’ve heard it said, “The loudest boos come from the cheapest seats.”

As leaders and business owners, most of us don’t just understand that phrase—we’ve lived it.

We’ve felt the weight of making decisions others don’t have to make, carrying responsibility others don’t see, and moving forward while voices from the sidelines offer opinions with very little at stake.

That perspective stayed with me for years.

Until recently, when it began to shift.

I found myself reflecting on SWC 2026. It’s funny—almost every time I talk about it, someone asks me, “What does SWC even stand for?” And I’ve come to expect the guesses. They never disappoint.

I’ve heard Spiritual World Conference, Super Wealthy Christians, Southwest Conference… and one time Strong Women’s Club, which I have to admit, made me laugh.

But it’s none of those.

SWC stands for Spiritual World Citizen.

And that name wasn’t chosen lightly. It came from something deeper—something Jesus said that stopped me the first time I really let it sink in. In John 15:19, He says, “If you belonged to the world, it would love you as its own…”

There’s something about that line that lingers.

If the world fully understands you, consistently affirms you, and feels completely comfortable with everything you stand for…

what does that say about where you’re anchored?

The truth is, there has never been a higher price paid for a life than the blood of Jesus Christ. Because of that, identity isn’t something we shape based on culture or consensus. It isn’t built on applause or adjusted by criticism.

It’s already been settled.

Which means when you lead from that place, build with conviction, make decisions that don’t always make sense on paper, and choose alignment over approval—it’s only natural that not everyone will understand.

Not everyone can. But we do.

Because we are, at our core, citizens of Heaven living on Earth. And spiritual things are spiritually discerned. Not everyone will see what you see or understand what you carry—and that doesn’t make it wrong.
If anything, it clarifies it.

It reminds you that you weren’t called to blend in.

And I’ve seen what happens when leaders actually step into that.

At SWC 2024, a woman named Eve Nasby made a decision less than a week before the event. No long runway. No perfect plan. Just a nudge she couldn’t shake. She bought a ticket, got on a plane, and flew from San Diego to Florida.

She arrived as a small business owner, not knowing a single person in the room.

But something shifted while she was there.

Conversations sparked new ideas. Exposure created clarity. And when she went home, she didn’t return the same way she came. She began intentionally seeking out Christian businesses to connect with and support—and quickly realized how difficult that actually was.

What started as a personal pursuit turned into something bigger.
She wanted to make it easier for others to find what she had just experienced.

And it didn’t stay small for long.

That clarity turned into action. That action turned into leadership. And today, she has launched a rapidly growing San Diego Christian Chamber of Commerce, with momentum building toward something even larger across California.

All from a decision she could have easily talked herself out of.

That’s the part people miss.

You can read something like this and feel encouraged. You can nod along, agree with every word, even share it with someone else.

But there are moments—specific moments—where the difference isn’t in what you believe.

It’s in what you do next.

SWC is one of those moments.

It’s not just another conference. It’s a room where leaders who think this way, who wrestle with these questions, and who are building something that actually reflects their faith come together.

And something happens in that environment that doesn’t happen in isolation.

Perspective sharpens.

Clarity accelerates.

Conversations open doors you didn’t even know were there.

And here’s what matters most right now:
This only happens every two years.

You don’t get this moment back.

You can sit with the idea, or you can step into the experience.

Because leaders like this—leaders who are called to build differently—don’t stay in the stands for long.

At some point, they decide to get in the room.